Client: Reeder Brand Management
and the Estate of Alfred Hitchcock
Role: Concept, art direction,
This project for RBM (global rep for Alfred Hitchcock) involved a careful refinement to the iconic silhouette, and the design of a matching wordmark. It also included the creation of a brand guideline for the use of Hitchcock's name, likeness, and logo. This document outlined various aspects of his life and personality - with several sample applications approved by the estate.
Writing by Anders Svensson.